Nowadays, people book tables for the vibe as much as the menu. And unlike static, highly-polished marketing images on social media, UGC (or user-generated content) content sells the entire experience of a restaurant visit in an organic and authentic way, most natural to the social platforms.

Having the freedom to live and work from anywhere in the world definitely has its benefits, but here are the three main reasons I did not like being a digital nomad.

Travel and tourism is an inherently visual industry. Now more than ever, people want to actually see what a place is like before they visit, see what they can experience and do there, get a visual vibe-check of the destination, and hear from real people what it’s like there. And I wholeheartedly believe that Instagram and TikTok are the two best social media platforms to facilitate this.